Slangification of Social Media: A Cross-Platform Analysis of Language Trends

Abstract

This study examines the phenomenon of slang usage on social media platforms, specifically focusing on the processes involved in forming new words from a phonological perspective. This study employs an exploratory and descriptive research design within a qualitative framework; the investigation aims to comprehensively explore and illustrate patterns and phenomena of slang across diverse social media platforms. Drawing on the phonological theory proposed by Muslich M and the slang classification system outlined by Allan and Burridge, the study identifies various linguistic mechanisms, including assimilation, zeroization, metathesis, and anaptyxis, that contribute to the creation of slang words. The research findings offer valuable insights into linguistic creativity within online social contexts, shedding light on how slang usage reflects identity and cultural dynamics. Through analyzing slang terms such as "Phu Khi" and "Ngab," the study highlights phonological variations and linguistic adaptations inherent in forming new slang expressions. The implications of this research extend to a deeper understanding of the pivotal role played by slang in online communication and the ongoing evolution of language in the digital age.